About us


Find out what's behind the leading Swiss distributor of sports and baby products. 


Just4motion AG emerged from a business takeover of various trend sports divisions of the company Benetton Sportsystem AG. After more than 15 years as brand and sales manager of Rollerblade, Guido Huber founded his own company for the distribution of snowboards, skateboards and sunglasses of the brand Killer Loop.

After only a short time, Just4motion AG recorded gratifying successes with partners in the specialist sports trade and with various specialist sports markets. Over the years, the management succeeded in bringing more and more promising brands on board, which contributed to establishing important brands on the Swiss market. The focus of the company was then and still is today on the areas of roller sports and mobility. In order to provide the trade with even better and cheaper products, Just4motion AG started in 2010 with the development and production of the first own products. The success was not long in coming, which motivated the developers and designers to bring even more innovative products to the market. 

In the meantime, Just4motion AG has become a leading partner for the Swiss sports and leisure retail trade and also exports products to various countries in Europe, thus assuming a leading role in the distribution of attractive sports products. 

Only together with our partners and distributors we are strong: We thank you very much for your longtime trust in our company.

Our employees in particular are also behind our success. Here you can find our current team

November 2007

Company formation

Through a management buy out from the then Benetton Sportsystem AG, the company Just4motion AG was successfully launched by the owner Guido Huber.

June 2013


Just4motion AG expands into the near abroad to Austria and Germany. More and more often private labels are produced on customer request which we market through our customer networks.

June 2016


Just4motion AG merges with Fun4u Sportproduction AG and takes over the entire share package as well as the entire brand portfolio, thus further expanding its strength in the Swiss sports retail market.

October 2016


Just4motion AG is being digitally repositioned. We offer retailers a completely new shopping experience. We are now available 24 hours a day for retailers via store.

December 2022


We will surprise retailers with a complete facelift and a state-of-the-art merchandise management system. This will enable retailers to find and order the desired items from us even more quickly and easily in the future. We are looking forward to seeing you!


In our showroom in Stansstad you will find all products of our current collection. Benefit from professional advice directly on site. Appointments by arrangement.


Just4motion AG is a Swiss distributor for high-quality and innovative sports, leisure and toy products. We offer the Swiss market an attractive brand portfolio and the best possible availability of goods ex Swiss warehouse. Fast delivery is our top priority: If you order today, you will usually have your products in your store the next day. Our team is young, dedicated, flexible and equipped with extensive expertise to provide you with the best possible service you desire. Equally important to us are traditional values such as reliability, honesty and an awareness of quality.


We strive to provide the best service to our customers and partners. We always try to meet their needs as best we can and to fulfill their requirements as optimally as possible. - partnership, passion and competence. Ecological thinking and acting is one of our principles and we pursue the goal of setting an example in our industry. Through specific measures, each employee is given the opportunity to develop his or her maximum potential.

Our values


We act in a customer-oriented, respectful and fair manner. We work closely with our customers and partners, strive for solutions together and look out for each other. Customers and partners can rely on us.


Our employees are loyal and act in the interests of the company. They are open to new ideas, treat each other fairly and have a passion for the job and the industry. They are specialists who know what is important.


We are specialists who know what matters. We expand our skills and experience, adapt to changing times and drive improvements.


Contagious passion is the origin of our company and has endured to this day. We love what we do and bring passion and enthusiasm for our work and the industry.


We have a high quality standard and work service-oriented. Personal and competent advice is important to us. We are flexible, react promptly and solution-oriented.

Environmental awareness

We act in an environmentally conscious manner and attach importance to the responsible and sustainable use of resources.

Fancy a coffee?

Would you like to learn more about our services? We would be happy to discuss the possibilities of cooperation with you over a coffee!